You never get a second chance for the first impression - this also goes for product presentations and sales areas. No matter if it is a large department store or the small shop around the corner - a beautiful decoration of products sparks emotions, puts in a good mood and increases the customers' interest. Thus, laying out your sales areas is part of modern marketing and an effective tool to stay the central contact point for customers as well as to motivate buying decisions with the right presentation.
A shop's window is its trademark! We look at a shopping window as if it was a business card, because it gives customers a first impression of what is sold inside. An attractive shopping window stimulates curiosity and makes the customer take his decision whether to visit the shop. We have compiled a few tips:
Mirror your assortment
Light shines bright
Use matching occasions